Christine Osazuwa

About Me

Hey, I'm Christine!

I’m a first-generation Nigerian American from Baltimore living in London.

I believe that not much on Earth rivals the experience of live music. I believe that marketing should always be used for good. I believe data and numbers are not a substitute for a good story & passion (but, you better have some damn good numbers to back it up). I believe in investing in your employees as much as your customers. I believe that you should never stop learning and never stop listening. I believe that business can be an art and art can be a business. I believe in using money for experiences rather than things. I believe in the power of music, creativity and art. I believe that intersectional, innovative, interdisciplinary thinking can change the world. Oh and pivot tables. I definitely believe in pivot tables.

 

Also, one time I met Michelle Obama and I'll literally never let anyone forget it. 😉

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Speaking & Awards

Speaking

International Women's Day Panel (Panelist)

International Women's Day Panel (Panelist)

Warner Music UK | Mar 7, 2021

IWD #ChooseToChallenge panel hosted by Women of Warner UK group! Chaired by Dotty, Lead Cultural Curator, Apple Music.

Fixt Fest (Tech & Music Talk)

Fixt Fest (Tech & Music Talk)

SocialFixt | Mar 6, 2021

FIXT FEST was a two-day virtual careers festival aimed at helping black creatives find their dream career within journalism, music, arts, tech and fashion.

Data & Analytics - Speaking the Same Language (Panelist)

Data & Analytics - Speaking the Same Language (Panelist)

3Search | Nov 26, 2020

A webinar about how Data & Analytics professionals can overcome communication obstacles in their careers.
Watch Panel

When Numbers Aren't Enough: Data Roles in Creative Industries (Speaker)

When Numbers Aren't Enough: Data Roles in Creative Industries (Speaker)

Women in Tech World Series | Nov 2020

40 minute virtual conference masterclass at Women in Technology World Series Online Festival
Masterclass Video

Music In A Borderless World: The Democratization of Social Video (Panelist)

Music In A Borderless World: The Democratization of Social Video (Panelist)

Music Tectonics Conference 2020 | Oct 27, 2020

This panel explores the complexity of organic UGC, how to harness insights for marketing and A&R across global borders, and opportunities that have emerged for artists in the TikTok era.
Panel Details

Black Women in Tech (Panelist)

Black Women in Tech (Panelist)

TLA Black Women in Tech / Deloitte | Oct 22, 2020

Panel aimed to connect professionals in tech to those aspiring to get into tech. Held a breakout session on working in tech in creative industries.
Watch Panel

Trigger Cities (Panel Member)

Trigger Cities (Panel Member)

Musically's Sandbox Summit London | Oct 29, 2019

Sandbox Summit is a music marketing conference series organised by Music Ally, the global leader in digital marketing training for the music industry and the publisher of the digital marketing-focused Sandbox Reports.
Agenda | Summary

Getting The Most Out of Google Analytics for Higher Education (Speaker)

Getting The Most Out of Google Analytics for Higher Education (Speaker)

Symposium for the Marketing of Higher Education | Dec 2, 2016

Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.

Date Your City (Speaker)

Date Your City (Speaker)

Ignite Baltimore | Sept 29, 2015

Ignite is a geek event in over 100 cities worldwide. At the events, Ignite presenters share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes.
Watch Video

Press & Interviews

Call & Response #BLM

Call & Response #BLM

UMBC Magazine | Dec 8, 2020

In the spirit of this moment, many in our community are still protesting—but also taking to social media and finding new ways to make change from within their workplaces. It’s difficult, but necessary, work. The moment is calling for an answer, and our Retrievers are responding. Because this is who we are.
Article

American Expat in London (Guest)

American Expat in London (Guest)

Nextbiteoflife Podcast | Oct 2020

She talks about what ultimately spurred her into moving out of the states in 2016 for a life in Stockholm with her husband. Now living in London, it was interesting to find her reasons for moving on from there, differences in lifestyles, and why she is happy living outside the U.S.
Podcast | Article

Data & Insights to Grow Brands (Interviewee)

Data & Insights to Grow Brands (Interviewee)

WeTalkSounds | Oct 2020

WeTalkSessions – Christine Osazuwa on how creatives can harness data & insights to grow their brands.
Podcast

UK Music Diversity Report (Interviewer)

UK Music Diversity Report (Interviewer)

Chartmetric's How Music Charts | Oct 2020

In honor of the recent Black History Month in the United Kingdom, Warner Music Group's Christine Osazuwa has taken over today’s episode to discuss equality and diversity in the music industry with UK Music's Paulette Long OBE and Ammo Talwar MBE.
Podcast | Article

Warner Music Group UK

Warner Music Group UK

UK Black History Month Series | Oct 9, 2020

Feature as part of a 5 week series featuring Black employees at Warner Music Group UK in honor of UK Black History Month 2020.
View Feature

Global Music Marketing (Podcast Guest)

Global Music Marketing (Podcast Guest)

Chartmetric's How Music Charts | Dec 20, 2019

Our talk with Christine runs about 45 minutes and touches upon her thoughts regarding how TikTok isn’t just for kids, how she isn't a fan of AI making new music, how clarifying your goals can take your music to the next level, and more.
Listen On Spotify

"Is This the Best Place in the World to be a Woman?"

"Is This the Best Place in the World to be a Woman?"

The Local Sweden | March 8, 2018

Featured interviewee on sponsored content for Invest Stockholm on the English language Sweden website The Local.
View Article

Things I Wish I Knew When Planning My Wedding (Guest)

Things I Wish I Knew When Planning My Wedding (Guest)

Bridechilla Podcast | May 29, 2017

Christine shares some of the most frustrating parts of their wedding planning, in particular, the lack of communication surrounding some vendors, with costs & timeframes, she also speaks candidly about how tough and un-fun wedding planning can be.
Listen On Spotify

Awards

Research & Equitable Leadership List

Research & Equitable Leadership List

Remesh | Oct 2020

Honoring the 50 most influential corporate and agency insights leaders of the day. Specifically, those who start fresh conversations at scale through notable thought leadership.
View List

Rookie of the Year

Rookie of the Year

Universal Music Group Sweden | Dec 2018

Award from Universal Music Sweden for someone that has significantly contributed to the organization within their first year. Winner is decided by the leadership team.

First Runner Up (Team)

First Runner Up (Team)

Google's Startup Weekend Stockholm | Sept 2017

Competed in a weekend long hackathon for Startup Weekend FemTech with a team of 4. Finished in 2nd place amongst 10 teams after presenting a prototype & deck.
Demo | Slide Deck | Event Details

Twenty in Their Twenties Honoree

Twenty in Their Twenties Honoree

The Daily Record Maryland | April 2016

The program celebrates the best and brightest under 30 whose creativity and spirit are already making significant contributions to the state.
Details

Editor's Choice Winner

Editor's Choice Winner

The Baltimore Sun's Mobbies | Sept 2014

As the author of the Baltimore events blog Charmed & Dangerous, won Editor Choice Winner for The Baltimore Sun's blogger awards known as The Mobbies.

Undergraduate Research Award Scholar

Undergraduate Research Award Scholar

University of Maryland Baltimore County | May 2010

Received a research grant for the "Film Exploration of the Influence of Popular Rock Music on Youth”
Presentation

Class of 2011 Featured Alumni

Class of 2011 Featured Alumni

University of Maryland Baltimore County | May 2011

Chosen as 1 of 36 featured alumni in the UMBC graduating class of 2011.
Article

Papers & Presentations

Social Media + The Music Industry

Social Media + The Music Industry

Papers
Undergraduate Degree Proposal

Undergraduate Degree Proposal

Papers
Touchdown: Hackathon Project

Touchdown: Hackathon Project

Presentations, Speaking
Barometer: Building a Product Concept

Barometer: Building a Product Concept

Presentations
Spotify & Streaming Music Analysis

Spotify & Streaming Music Analysis

Papers, Presentations
Brand Analysis for the City of Baltimore

Brand Analysis for the City of Baltimore

Papers
Harry Potter & the Nazi Regime

Harry Potter & the Nazi Regime

Papers
Valuation of the Live Entertainment Industry

Valuation of the Live Entertainment Industry

Papers
Gender Inequality in the Music Industry

Gender Inequality in the Music Industry

Papers
Predicting Age of First Marriage

Predicting Age of First Marriage

Miscellaneous
Personas Workshop

Personas Workshop

Presentations, Workshops Taught
Growth Hacking & Marketing For Startups Workshop

Growth Hacking & Marketing For Startups Workshop

Presentations, Workshops Taught
Intermediate Google Analytics Workshop

Intermediate Google Analytics Workshop

Presentations, Workshops Taught
Python/Heruko Music Projects

Python/Heruko Music Projects

Presentations
How Has Social Media Changed the Music Industry within the Past Five Years?

How Has Social Media Changed the Music Industry within the Past Five Years?

Papers

Resume

Experience

2019 - Current
Warner Music Group

Global Mrktg Director of Data & Insights

Oversee marketing data strategy to identify & break global priority artists by creating benchmarks and KPIs to ensure long-term global artist growth.

2018 - 2019
Universal Music Group Sweden

Head of Data Analytics & Insights

Worked directly with internal stakeholders, artists & managers to provide a narrative around their target and prospective fan bases using qualitative & quantitative data to develop insights & identify trends.

2014 - 2017
University of Maryland Baltimore County

Assistant Director of Digital Strategy

Redeveloped & managed 12+ websites and developed a data-driven marketing model to target qualified leads resulting in a 21% increase in applications & 29% increase in inquiries, and 14% in acceptance across 2 yrs.

2011 - 2014
MissionTix

Product Manager

Managed daily operations for a live music startup including client onboarding; customer service support; data management; tailoring user experience and developing products for sales & operations.

Education

2016
Betamore / Towson University

Python/SQL Bootcamps

12 week courses in SQL and Python program focused on predictive modeling, data manipulation, database querying, NPL, text mining, data visualization, supervised & unsupervised learning. Worked with Pandas, Numpy, Scikit-Learn, MatPlotLib, APls & Git.

2014 - 2015
University of Maryland University College

Masters in Data Science

One-year master’s certificate program focused on predictive modeling & business intelligence.

2012 - 2014
Loyola University of Maryland

MBA, Marketing

MBA program that included courses in statistics, market research, legal, finance, ethics, project management, consumer behavior & a work-study trip to Santiago, Chile.

2007 - 2011
University of Maryland Baltimore County

BA, Music Journalism & Entrepreneurship

Created my own curriculum for a 60 credit degree proposal including courses in marketing, music business, law, statistics & management.

Skills

Global Strategy

Digital Marketing

Offline Marketing

Artist Development

Audience Development

Commercial & Accounts

Presenting & Public Speaking

Data Science & Analytics

Data Visualization

Front-End Development

Download Resume

Leadership & Advisory Roles

The Link (Co-Lead) | July 2020 - Present

Serve as co-lead for Warner Music Group UK's BAME/POC Employee Resource Group. Making efforts to improve diversity, wellness and career progression for employees of color. 

EmmsTech (Advisory Board) | October 2020 - Present

Serving as a career advisor for EMMS Tech, a network and support group for Women of Color in the Nordics in & aspiring to be in tech. 

Data Science For All (Mentor) | October 2020 - Present

As a mentor, I help prepare the cohort of Black, Latinx, LGBT+ and Veteran professionals & students for their career in Data Science.

Projects

Measure of Music | Dec 2020 - Present

A free 3-day weekend-long hybrid virtual conference, bootcamp & workshop to give industry hopefuls & career changers a crash course (and a finished project!) in music & data.

Charmed & Dangerous | Jul 2013 - Jun 2017

I fell in love with Baltimore after moving into the city after undergrad. Charmed & Dangerous my personal love letter to the city in the form of a blog about dating and Baltimore events.

Always Wanting More | August 2011

Always Wanting More is a documentary film examining the culture of pop rock bands and the fanatic behavior exhibited by their fans; written, produced & directed by myself.

Scene Trash Magazine | Mar 2006 - Dec 2010

Scene Trash Magazine was a print monthly regional magazine featuring local music in the mid-Atlantic region, national acts, and other music related subjects.

Travel

Scotland (COVID safe)

Scotland (COVID safe)

Travel
Artic Circle

Artic Circle

Travel
Lisbon

Lisbon

Travel
Disneyland + Paris

Disneyland + Paris

Travel
Benelux + Swiss Alps

Benelux + Swiss Alps

Travel
Mediterranean Cruise

Mediterranean Cruise

Travel
Chicago

Chicago

Travel
Dublin

Dublin

Travel
Budapest

Budapest

Travel
Amsterdam

Amsterdam

Travel
Copenhagen

Copenhagen

Travel
Reykjavik

Reykjavik

Travel
Stockholm

Stockholm

Travel
Baltimore

Baltimore

Travel
AU + NZ

AU + NZ

Travel
Belgium

Belgium

Travel