Christine Osazuwa

About Me

Hey, I'm Christine!

I’m a first-generation Nigerian American from Baltimore living in London.

I believe that not much on Earth rivals the experience of live music. I believe that marketing should always be used for good. I believe data and numbers are not a substitute for a good story & passion (but, you better have some damn good numbers to back it up). I believe in investing in your employees as much as your customers. I believe that you should never stop learning and never stop listening. I believe that business can be an art and art can be a business. I believe in using money for experiences rather than things. I believe in the power of music, creativity and art. I believe that intersectional, innovative, interdisciplinary thinking can change the world. Oh and pivot tables. I definitely believe in pivot tables.

 

Also, one time I met Michelle Obama and I'll literally never let anyone forget it. 😉

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Speaking & Awards

Speaking

Using Music Across Various Data Roles (Guest Lecturer)

Using Music Across Various Data Roles (Guest Lecturer)

Berklee College of Music Valencia | Mar 25, 2022

Invited to travel to Valencia, Spain to speak in-person with a class of 20+ music business graduate students about how data is used in various music industry roles from A&R to Talent Buying and so much more.
More Info

Women Making Waves: The Women Leading Tech's Revolution (Panelist)

Women Making Waves: The Women Leading Tech's Revolution (Panelist)

Music Week Tech Summit | Mar 28, 2022

Celebrating all women of tech, look ahead to the future, and talking about what it's like to be in the music business.
Watch Video

Award Judge

Award Judge

British Data Awards | 2022
Turning Artist-Fan Engagement Into Income (Podcast Guest)

Turning Artist-Fan Engagement Into Income (Podcast Guest)

Music Ally | Jan 19, 2022

How artists can and should seek new streams of income outside of the traditional sources of recording royalties and live tickets/merch – and how to connect with fans using platforms that allow direct relationships, and allow monetisation of the fandom itself via subscriptions, tips and exclusive offers.
Listen

Executive Upskilling: Leading Through Change (Panelist)

Executive Upskilling: Leading Through Change (Panelist)

Women in Music Summit | Jan 19, 2022
The Future of Global Streaming (Moderator)

The Future of Global Streaming (Moderator)

NY:LON Connect | Jan 18, 2022

Data Insights: Who Are the Most Streamed Artists in KSA? (Panelist)

Data Insights: Who Are the Most Streamed Artists in KSA? (Panelist)

XP Music Conference | Dec 15, 2021
Learn How to Use Your Data to Drive a Sustainable Fanbase (Speaker)

Learn How to Use Your Data to Drive a Sustainable Fanbase (Speaker)

Music Entrepreneur Conference | Dec 11, 2021
A Conversation with Christine Osazuwa (Speaker)

A Conversation with Christine Osazuwa (Speaker)

Black in Data | Nov 30, 2021
Damn Good Numbers (Speaker)

Damn Good Numbers (Speaker)

#HowWeListen Live In Conversation | Aug 31, 2021
Making Use of Data (Speaker)

Making Use of Data (Speaker)

SOCAN Foundation Creative Entrepreneur Summit | Jul 21, 2021
Understanding the importance of data in a creative field (Speaker)

Understanding the importance of data in a creative field (Speaker)

Big Data Analytics Conference UK | June 16, 2021

Label Discussion Panel: Learning From Other Sectors (Panelist)

Label Discussion Panel: Learning From Other Sectors (Panelist)

Sandbox Summit Global | May 25, 2021
Music Metadata: What?, Why? and How? (Panelist)

Music Metadata: What?, Why? and How? (Panelist)

Canadian Music Week | May 20, 2021
The Value of Analytics (Panelist)

The Value of Analytics (Panelist)

INO CON Music & Technology Conference | May 20, 2021
New Revenue Streams For Us (Not Our Artists) (Panelist)

New Revenue Streams For Us (Not Our Artists) (Panelist)

Music Biz Association's #NEXTGEN_NOW | Apr 14, 2021
International Women's Day #ChooseToChallenge  Panel (Panelist)

International Women's Day #ChooseToChallenge Panel (Panelist)

Warner Music UK | Mar 7, 2021

Teck & Music Talk (Speaker)

Teck & Music Talk (Speaker)

SocialFixt's Fixt Fest | Mar 6, 2021


Data & Analytics - Speaking the Same Language (Panelist)

Data & Analytics - Speaking the Same Language (Panelist)

3Search | Nov 26, 2020
When Numbers Aren't Enough: Data Roles in Creative Industries (Speaker)

When Numbers Aren't Enough: Data Roles in Creative Industries (Speaker)

Women in Tech World Series | Nov 2020
Music In A Borderless World: The Democratization of Social Video (Panelist)

Music In A Borderless World: The Democratization of Social Video (Panelist)

Music Tectonics Conference | Oct 27, 2020
Black Women in Tech (Panelist)

Black Women in Tech (Panelist)

TLA Black Women in Tech / Deloitte | Oct 22, 2020
Trigger Cities (Panelist)

Trigger Cities (Panelist)

Musically's Sandbox Summit London | Oct 29, 2019
Getting The Most Out of Google Analytics for Higher Education (Speaker)

Getting The Most Out of Google Analytics for Higher Education (Speaker)

Symposium for the Marketing of Higher Education | Dec 2, 2016


Date Your City (Speaker)

Date Your City (Speaker)

Ignite Baltimore | Sept 29, 2015

Press Coverage & Interviews

Executive Turntable (Featured)

Executive Turntable (Featured)

Billboard | Apr 2022

Music executive Christine Osazuwa was hired as U.K. director at shesaid.so, a global community of women, gender minorities and allies.
Read Here | Article Clip

Shesaid.so names Pollen's Christine Osazuwa as UK director

Shesaid.so names Pollen's Christine Osazuwa as UK director

Music Week | Apr 2022

Shesaid.so has appointed music executive Christine Osazuwa as its new UK director.
Read Here

Women in music and tech webinar (Featured)

Women in music and tech webinar (Featured)

Music In Africa | Mar 2022

Christine Osazuwa is among the key speakers of the Women Making Waves panel discussion.
Read Here

6 Innovative Women Leading Music Tech (Featured)

6 Innovative Women Leading Music Tech (Featured)

Hypebot | Mar 2022

These impressive women in tech are founders, CEOs and GMs who are changing the landscape of sectors such as music data, licensing, streaming, events and more. And we couldn’t be bigger fans of theirs.
Read Here

Data & Music Export (Interviewee)

Data & Music Export (Interviewee)

Lighthouse by Compass Music Blog | Feb2022

We asked Christine to share a bit more about Measure of Music and her expert opinion on the role music data plays (or can play) in developing an international strategy.
Read Here

Podcast Guest

Podcast Guest

Where Are All My Friends Podcast | Jan 2022

"What stands out to me most, is her genuine love for building community. In this episode she shares her come up story in music, along with some incredibly inspiring stories that will remind anyone that if you truly love something, you can find a way to work in it!"
Listen/Watch Here


Music Data Insights (Podcast Guest)

Music Data Insights (Podcast Guest)

PlusMusic Podcast | Nov 2021

PlusMusic discusses the current state of music, business, and technology with musicians and top professionals in their respective fields.
Listen Here

The Voices in the Show (Book Feature)

The Voices in the Show (Book Feature)

The Black Women in Tech | Nov 2021

‘The Voices in the Shadow’ showcases the journeys of 51 Black women in the UK who impacted the tech industry. In turn, it gives Black women and young Black girls the empowerment they need for them to feel that there is a place for them to flourish professionally.
Read Here

Christine Osazuwa Joins Pollen

Christine Osazuwa Joins Pollen

Hits Noisemakers | Oct 2021

"As of this month, [Christine is] curating global live-music experiences for Pollen Presents, with upcoming performances by Justin Bieber and J Balvin. She’s also working on the 2022 edition of her Measure of Music conference, a crash course in music and data."
Read Here

Christine Osazuwa Joins $100M-Backed Pollen as Strategy Director for Pollen Presents

Christine Osazuwa Joins $100M-Backed Pollen as Strategy Director for Pollen Presents

Music Business Worldwide | Oct 4, 2021

Pollen has today made an impressive hire in the UK, naming Christine Osazuwa as its Strategy Director for Pollen Presents. Osazuwa, based in London, will work to develop the strategy for Pollen Presents’ highly curated global live music and travel experiences.
Read Here

Young Gifted And Black: Women In Music x YouTube Music (Interview Subject)

Young Gifted And Black: Women In Music x YouTube Music (Interview Subject)

Music Week | Oct 1, 2021

Music Week is teaming up with YouTube Music for the Women In Music Awards in October - Black History Month - with a content series and webinar event, Young, Gifted and Black: Women In Music. Here, Adenike Adenitire meets Christine Osazuwa.
Read Here

Warner's Christine Osazuwa on the Thrilling Intersection of Music, Tech and Data (Interview Subject)

Warner's Christine Osazuwa on the Thrilling Intersection of Music, Tech and Data (Interview Subject)

Muse by Clio | Jul 5, 2021

We caught up with Christine for our Liner Notes series to learn more about her musical tastes and journey through the years, as well as recent work she's proud of and admired.
Read Here


"Do Black Lives Still Matter?" <br> (Documentary Interviewee)

"Do Black Lives Still Matter?"
(Documentary Interviewee)

BBC | May 31, 2021

The music industry reacted with a surge of outrage to the death of George Floyd. Artists and labels alike posted black squares on social media, standing in solidarity with people of colour. Following #BlackoutTuesday, a social media campaign led by two black music executives, grime artist Saskilla asks what have music powerhouses done in the year that has followed, and have significant changes been made in the world of music?
Watch Documentary

Measuring Music: Data & Deep Questions (Guest)

Measuring Music: Data & Deep Questions (Guest)

Music Tectonics Podcast | May 27, 2021

These days, once you hit play on your favorite track, you’re generating data, from Spotify analytics to recommendation algorithms on Youtube. This week, host Tristra Newyear Yeager sits down with industry leader and founder of Measure of Music, Christine Osazuwa to talk about the influence of data and analytics in the music industry.
Listen on Spotify

Call & Response #BLM (Featured)

Call & Response #BLM (Featured)

UMBC Magazine | Dec 8, 2020

In the spirit of this moment, many in our community are still protesting—but also taking to social media and finding new ways to make change from within their workplaces. It’s difficult, but necessary, work. The moment is calling for an answer, and our Retrievers are responding. Because this is who we are.
Article

Data & Insights to Grow Brands (Interviewee)

Data & Insights to Grow Brands (Interviewee)

WeTalkSounds | Oct 2020

WeTalkSessions – Christine Osazuwa on how creatives can harness data & insights to grow their brands.
Podcast

UK Music Diversity Report (Interviewer)

UK Music Diversity Report (Interviewer)

Chartmetric's How Music Charts | Oct 2020

In honor of the recent Black History Month in the United Kingdom, Warner Music Group's Christine Osazuwa has taken over today’s episode to discuss equality and diversity in the music industry with UK Music's Paulette Long OBE and Ammo Talwar MBE.
Podcast | Article

UK Black History Month Series (Interviewee)

UK Black History Month Series (Interviewee)

Warner Music Group UK | Oct 9, 2020

Feature as part of a 5 week series featuring Black employees at Warner Music Group UK in honor of UK Black History Month 2020.
View Feature


American Expat in London (Guest)

American Expat in London (Guest)

Nextbiteoflife Podcast | Oct 2020

She talks about what ultimately spurred her into moving out of the states in 2016 for a life in Stockholm with her husband. Now living in London, it was interesting to find her reasons for moving on from there, differences in lifestyles, and why she is happy living outside the U.S.
Podcast | Article

Global Music Marketing (Podcast Guest)

Global Music Marketing (Podcast Guest)

Chartmetric's How Music Charts | Dec 20, 2019

Our talk with Christine runs about 45 minutes and touches upon her thoughts regarding how TikTok isn’t just for kids, how she isn't a fan of AI making new music, how clarifying your goals can take your music to the next level, and more.
Listen On Spotify

"Is This the Best Place in the World to be a Woman?" (Featured)

"Is This the Best Place in the World to be a Woman?" (Featured)

The Local Sweden | March 8, 2018

Featured interviewee on sponsored content for Invest Stockholm on the English language Sweden website The Local.
View Article

Things I Wish I Knew When Planning My Wedding (Podcast Guest)

Things I Wish I Knew When Planning My Wedding (Podcast Guest)

Bridechilla Podcast | May 29, 2017

Christine shares some of the most frustrating parts of their wedding planning, in particular, the lack of communication surrounding some vendors, with costs & timeframes, she also speaks candidly about how tough and un-fun wedding planning can be.
Listen On Spotify


Awards

Celebrating Black Women in Tech 2021

Celebrating Black Women in Tech 2021

Coding Black Females | Feb 2022

Recognizing the accomplishments of Black women in technology.

Alt List 2021 Honoree

Alt List 2021 Honoree

shesaid.so | Dec 2021

From architecting new ways of owning work to community-supported funding, the music industry, both small and big, is building a new creative economy where the independent community can fully thrive.
View Full List

Rising Star Alumni Award

Rising Star Alumni Award

UMBC | Oct 2021

Recognize and celebrate the professional and personal achievements of this year's recipients, and to acknowledge their service to the university.
View Award & Watch Ceremony

Power Up Participant & Grantee

Power Up Participant & Grantee

PRS Foundation | May 2021

The Power Up Participant Programme is designed to elevate exciting Black music creators and industry professionals and address barriers for those at crucial career stages. Only 20 creators & 20 executives were choose for the pilot program.
View Participant List

Data Leader of the Year (Finalist)

Data Leader of the Year (Finalist)

Predatech's British Data Awards | April 2021

Run by Predatech, the British Data Awards helps to discover and celebrate organisations that are passionate about data, no matter their size. While some of our 2021 Finalists have the potential to change the world, others are having a much more local, but nonetheless important impact.
View Finalist List

Research & Equitable Leadership List

Research & Equitable Leadership List

Remesh | Oct 2020

Honoring the 50 most influential corporate and agency insights leaders of the day. Specifically, those who start fresh conversations at scale through notable thought leadership.
View List


Rookie of the Year

Rookie of the Year

Universal Music Group Sweden | Dec 2018

Award from Universal Music Sweden for someone that has significantly contributed to the organization within their first year. Winner is decided by the leadership team.

First Runner Up (Team)

First Runner Up (Team)

Google's Startup Weekend Stockholm | Sept 2017

Competed in a weekend long hackathon for Startup Weekend FemTech with a team of 4. Finished in 2nd place amongst 10 teams after presenting a prototype & deck.
Demo | Slide Deck | Event Details

Twenty in Their Twenties Honoree

Twenty in Their Twenties Honoree

The Daily Record Maryland | April 2016

The program celebrates the best and brightest under 30 whose creativity and spirit are already making significant contributions to the state.
Details

Editor's Choice Winner

Editor's Choice Winner

The Baltimore Sun's Mobbies | Sept 2014

As the author of the Baltimore events blog Charmed & Dangerous, won Editor Choice Winner for The Baltimore Sun's blogger awards known as The Mobbies.

Class of 2011 Featured Alumni

Class of 2011 Featured Alumni

University of Maryland Baltimore County | May 2011

Chosen as 1 of 36 featured alumni in the UMBC graduating class of 2011.
Article

Undergraduate Research Award Scholar

Undergraduate Research Award Scholar

University of Maryland Baltimore County | May 2010

Received a research grant for the "Film Exploration of the Influence of Popular Rock Music on Youth”
Presentation


Papers & Presentations

Social Media + The Music Industry

Social Media + The Music Industry

Papers
Undergraduate Degree Proposal

Undergraduate Degree Proposal

Papers
Touchdown: Hackathon Project

Touchdown: Hackathon Project

Presentations, Speaking
Barometer: Building a Product Concept

Barometer: Building a Product Concept

Presentations
Spotify & Streaming Music Analysis

Spotify & Streaming Music Analysis

Papers, Presentations
Brand Analysis for the City of Baltimore

Brand Analysis for the City of Baltimore

Papers
Harry Potter & the Nazi Regime

Harry Potter & the Nazi Regime

Papers
Valuation of the Live Entertainment Industry

Valuation of the Live Entertainment Industry

Papers
Gender Inequality in the Music Industry

Gender Inequality in the Music Industry

Papers
Predicting Age of First Marriage

Predicting Age of First Marriage

Miscellaneous
Personas Workshop

Personas Workshop

Presentations, Workshops Taught
Growth Hacking & Marketing For Startups Workshop

Growth Hacking & Marketing For Startups Workshop

Presentations, Workshops Taught
Intermediate Google Analytics Workshop

Intermediate Google Analytics Workshop

Presentations, Workshops Taught
Python/Heruko Music Projects

Python/Heruko Music Projects

Presentations
How Has Social Media Changed the Music Industry within the Past Five Years?

How Has Social Media Changed the Music Industry within the Past Five Years?

Papers

Resume

Experience

2021 - Present
Pollen

Strategy Director

Curating data-driven fan-centric live music & travel experiences.

2019 - 2021
Warner Music Group

Global Mrktg Director of Data & Insights

Oversee marketing data strategy to identify & break global priority artists by creating benchmarks and KPIs to ensure long-term global artist growth.

2018 - 2019
Universal Music Group Sweden

Head of Data Analytics & Insights

Worked directly with internal stakeholders, artists & managers to provide a narrative around their target and prospective fan bases using qualitative & quantitative data to develop insights & identify trends.

2014 - 2017
University of Maryland Baltimore County

Assistant Director of Digital Strategy

Redeveloped & managed 12+ websites and developed a data-driven marketing model to target qualified leads resulting in a 21% increase in applications & 29% increase in inquiries, and 14% in acceptance across 2 yrs.

2011 - 2014
MissionTix

Product Manager

Managed daily operations for a live music startup including client onboarding; customer service support; data management; tailoring user experience and developing products for sales & operations.

Education

2016
Betamore / Towson University

Python/SQL Bootcamps

12 week courses in SQL and Python program focused on predictive modeling, data manipulation, database querying, NPL, text mining, data visualization, supervised & unsupervised learning. Worked with Pandas, Numpy, Scikit-Learn, MatPlotLib, APls & Git.

2014 - 2015
University of Maryland University College

Masters in Data Science

One-year master’s certificate program focused on predictive modeling & business intelligence.

2012 - 2014
Loyola University of Maryland

MBA, Marketing

MBA program that included courses in statistics, market research, legal, finance, ethics, project management, consumer behavior & a work-study trip to Santiago, Chile.

2007 - 2011
University of Maryland Baltimore County

BA, Music Journalism & Entrepreneurship

Created my own curriculum for a 60 credit degree proposal including courses in marketing, music business, law, statistics & management.

Skills

Global Strategy

Digital Marketing

Offline Marketing

Artist Development

Audience Development

Commercial & Accounts

Presenting & Public Speaking

Data Science & Analytics

Data Visualization

Front-End Development

Download Resume

Leadership & Advisory Roles

shesaid.so (UK Director) | March 2022 - Present

Working across the UK shesaid.so chapters in collaboration with other local chapters to get women & gender minorities elevated, celebrated & compensated.

The Link (Co-Lead) | July 2020 - Oct 2021

Serve as co-lead for Warner Music Group UK's people of colour Employee Resource Group. Making efforts to improve diversity, wellness and career progression for employees of color. 

EmmsTech (Advisory Board) | October 2020 - Present

Serving as a career advisor for EMMS Tech, a network and support group for Women of Color in the Nordics in & aspiring to be in tech. 

Data Science For All (Mentor) | October 2020 - Present

As a mentor, I help prepare the cohort of Black, Latinx, LGBT+ and Veteran professionals & students for their career in Data Science.

Projects

Measure of Music | Dec 2020 - Present

A free 3-day weekend-long hybrid virtual conference, bootcamp & workshop to give industry hopefuls & career changers a crash course (and a finished project!) in music & data.

Charmed & Dangerous | Jul 2013 - Jun 2017

I fell in love with Baltimore after moving into the city after undergrad. Charmed & Dangerous my personal love letter to the city in the form of a blog about dating and Baltimore events.

Always Wanting More | August 2011

Always Wanting More is a documentary film examining the culture of pop rock bands and the fanatic behavior exhibited by their fans; written, produced & directed by myself.

Scene Trash Magazine | Mar 2006 - Dec 2010

Scene Trash Magazine was a print monthly regional magazine featuring local music in the mid-Atlantic region, national acts, and other music related subjects.

Travel

Mediterranean Cruise (Dalmatian Coast)

Mediterranean Cruise (Dalmatian Coast)

Travel
Crete

Crete

Travel
Scotland (COVID safe)

Scotland (COVID safe)

Travel
Artic Circle

Artic Circle

Travel
Lisbon

Lisbon

Travel
Disneyland + Paris

Disneyland + Paris

Travel
Benelux + Swiss Alps

Benelux + Swiss Alps

Travel
Mediterranean Cruise (Amalfi Coast)

Mediterranean Cruise (Amalfi Coast)

Travel
Chicago

Chicago

Travel
Dublin

Dublin

Travel
Budapest

Budapest

Travel
Amsterdam

Amsterdam

Travel
Copenhagen

Copenhagen

Travel
Reykjavik

Reykjavik

Travel
Stockholm

Stockholm

Travel
Baltimore

Baltimore

Travel
AU + NZ

AU + NZ

Travel
Belgium

Belgium

Travel