I believe that not much on Earth rivals the experience of live music. I believe that marketing should always be used for good. I believe data and numbers are not a substitute for a good story & passion (but, you better have some damn good numbers to back it up). I believe in investing in your employees as much as your customers. I believe that you should never stop learning and never stop listening. I believe that business can be an art and art can be a business. I believe in using money for experiences rather than things. I believe in the power of music, creativity and art. I believe that innovative, interdisciplinary thinking can change the world.
HTML/CSS
2003 - Present
Bootstrap/Foundation
2014 - Present
WordPress
2014 - Present
Javascript/jQuery
2013 - Present
Google Analytics
2008 - Present
Tag Manager
2014 - Present
Social Media
2004 - Present
SEO
2013 - Present
Social Media Ads
2010 - Present
Paid Search
2013 - Present
Display Ads
2013 - Present
Email Marketing
2008 - Present
Blogging
2005 - Present
Data Visualization
2012 - Present
Graphic Design
2004 - Present
Video Editing
2010 - Present
Data Analytics
2012 - Present
R
2014 - Present
SQL
2014 - Present
PHP
2014 - Present
Python
2015 - Present
Completed a 12-Week Data Science Bootcamp from Betamore. Used Python in conjunction with Data Science & Data Visualization libraries including pandas, scikit-learn, numpy & seaborn. Course included acquiring data through web scraping and APIs in order to use machine learning approaches including linear & logistic regression, classification, dimension reduction and clustering. Other topics explored included time series data, natural language processing, relational databases, principle component analysis and ensembling.
Key Coursework: SAS Enterprise, RapidMiner, R, Tableau
Key Coursework: Corporate & Start-Up Valuations, New Product Development, Data & Statistical Analysis, Business & Marketing Plans, Market Research
As an interdisciplinary student, I created a 60 credit degree proposal.
I completed Data Science Boot Camp at Betamore, so created a few apps based on what I learned in class that incorporates my love for music & data. The apps are all powered by Heroku using Flask & Python with various libraries and APIs from major music databases.
Website: christineosazuwa.com/music
I fell in love with Baltimore after moving into the city after undergrad. Charmed & Dangerous my personal love letter to the city in the form of a blog about dating and Baltimore events.
With Charmed & Dangerous, I designed the website, manage social media and host events in the Baltimore area.
Website: charmed-and-dangerous.com
Ignite Baltimore Presentation: youtube.com/watch?v=XwGOBcE_dCQ
Aid students creating their own bachelor degree curriculum in topics on music, marketing, and business by providing guidance, advice and assistance based on my experiences in the program.
Always Wanting More: Access, Entitlement and Expectations of Popular Music Bands in the Age of Social Media is a documentary film examining the culture of pop rock bands and the fanatic behavior exhibited by their fans. This yearlong project was produced, directed, filmed and narrated by myself, using an undergraduate research grant from The University of Maryland: Baltimore County. This film and accompanying research paper was peer reviewed and presented to an audience of peers and relevant discipline scholars as well as the general public.
Website: alwayswantingmore.com
Scene Trash Magazine was a print monthly regional magazine featuring local music in the mid-Atlantic region, national acts, and other music related subjects. Scene Trash Magazine, Scene Trash Promotions & SceneTrash.com became an intricate part of the East Coast local music scene. As president, I conducted most interviews; supervised a staff of over a dozen; designed the magazine layout; coded, designed, and maintained the website and social networking sites; created & distributed promotional tools; handled all company finances, and occasionally coordinated shows and events in the area.
Website: scenetrash.com
Aid startup, small & medium size businesses in marketing, web data analytics, content creation and web development.
Including:
Develop systems to track conversions using analytics & automation softwares to ensure effective communication with potential & current students through paid ads, relevant content, optimized websites, and email campaigns.
Promoted August 2016 from Social Media & Web Coordinator
Assisted in a multi-million dollar company expansion by creating and maintaining strong bonds with clients such as The Baltimore Grand Prix, The Maryland Zoo and the All Good Music Festival in order to ensure event success.
Collaborated with Atlantic Records to create marketing campaigns and promotional items for 25 pop/rock artists. Developed street teams, social media presences and guerilla marketing tactics in 60 markets to increase artist exposure, record sales, and radio play.
Generated exposure for 3 Baltimore radio stations through promotional events and giveaways. Interacted directly with 50 to 500 people per event to increase consumer loyalty, brand recognition, and customer acquisition.
Helped in branding two music venues by building partnerships with local businesses; coordinating street marketing efforts; and providing feedback on demographics and consumer attitudes in the Baltimore market.