Christine Osazuwa

Digital Marketer, Data Analyst & Front-End Web Developer

I believe that not much on Earth rivals the experience of live music. I believe that marketing should always be used for good. I believe data and numbers are not a substitute for a good story & passion (but, you better have some damn good numbers to back it up). I believe in investing in your employees as much as your customers. I believe that you should never stop learning and never stop listening. I believe that business can be an art and art can be a business. I believe in using money for experiences rather than things. I believe in the power of music, creativity and art. I believe that innovative, interdisciplinary thinking can change the world.

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My Skills

HTML/CSS

2003 - Present

Bootstrap/Foundation

2014 - Present

WordPress

2014 - Present

Javascript/jQuery

2013 - Present

Google Analytics

2008 - Present

Tag Manager

2014 - Present

Social Media

2004 - Present

SEO

2013 - Present

Social Media Ads

2010 - Present

Paid Search

2013 - Present

Display Ads

2013 - Present

Email Marketing

2008 - Present

Blogging

2005 - Present

Data Visualization

2012 - Present

Graphic Design

2004 - Present

Video Editing

2010 - Present

Data Analytics

2012 - Present

R

2014 - Present

SQL

2014 - Present

PHP

2014 - Present

Python

2015 - Present

Education & Projects

EDUCATION

Graduate Certificate, Predictive Analytics

University of Maryland University College

September 2014 - December 2015

Key Coursework: SAS Enterprise, RapidMiner, R, Tableau

Master of Business Administration (MBA), Marketing

Loyola University Maryland

January 2012 - August 2014

Key Coursework: Corporate & Start-Up Valuations, New Product Development, Data & Statistical Analysis, Business & Marketing Plans, Market Research

Bachelor of Arts, Music Journalism & Entrepreneurship

University of Maryland Baltimore County (UMBC)

September 2007 - May 2011

As an interdisciplinary student, I created a 60 credit degree proposal.

  • • Marketing Concentration
  • • Undergraduate Research Grant Scholar
  • • Directed a Documentary for Final Thesis

Google Analytics Certification

Google

January 2016 - June 2017

Google AdWords Certification (Search & Display)

Google

Janaury 2016 - January 2017

Hubspot Inbound Certification

Hubspot

January 2016 - February 2017

Hootsuite Social Media Certification

Hootsuite

January 2016 - January 2017

PROJECTS

Charmed & Dangerous (Baltimore Events Blog)

Owner

July 2013 - Present

I fell in love with Baltimore after moving into the city after undergrad. Charmed & Dangerous my personal love letter to the city in the form of a blog about dating and Baltimore events.

With Charmed & Dangerous, I designed the website, manage social media and host events in the Baltimore area.

Website: charmed-and-dangerous.com
Ignite Baltimore Presentation: youtube.com/watch?v=XwGOBcE_dCQ

UMBC Interdisciplinary Studies Department

Faculty Advisor

September 2012 - Present

Aid students creating their own bachelor degree curriculum in topics on music, marketing, and business by providing guidance, advice and assistance based on my experiences in the program.

Always Wanting More (Music Documentary)

Director & Producer

May 2011

Always Wanting More: Access, Entitlement and Expectations of Popular Music Bands in the Age of Social Media is a documentary film examining the culture of pop rock bands and the fanatic behavior exhibited by their fans. This yearlong project was produced, directed, filmed and narrated by myself, using an undergraduate research grant from The University of Maryland: Baltimore County. This film and accompanying research paper was peer reviewed and presented to an audience of peers and relevant discipline scholars as well as the general public.

Website: alwayswantingmore.com

Scene Trash Magazine (Print Independent Magazine)

Creator & Editor

March 2006 - December 2010

Scene Trash Magazine was a print monthly regional magazine featuring local music in the mid-Atlantic region, national acts, and other music related subjects. Scene Trash Magazine, Scene Trash Promotions & SceneTrash.com became an intricate part of the East Coast local music scene. As president, I conducted most interviews; supervised a staff of over a dozen; designed the magazine layout; coded, designed, and maintained the website and social networking sites; created & distributed promotional tools; handled all company finances, and occasionally coordinated shows and events in the area.

Website: scenetrash.com

EXPERIENCE

Freelance Consulting logo

Freelance Consulting

Baltimore (and Remote)

Digital Marketer & Front-End Web Developer - November 2014 – Present

Aid startup, small & medium size businesses in marketing, web data analytics, content creation and web development.

Including:

  • • Mariner Finance - In-person training for web analytics and data reporting.
  • • Closer To Truth - Web traffic analytics and digital marketing strategy.
  • • R2Integrated - Paid search, display advertising for various clients.
  • • Backroom - Market research and marketing strategy.
  • • Betamore - Instructor for Google Analytics class.
  • • Elite Daily - Content contributor on the topics of career, money & dating.
  • • Pixilated Photobooth - Paid search, display advertising & site analytics optimization for their photobooth wedding campaign.
  • • The B-More Box - Fully functional e-commerce website and integrated multi-channel marketing campaigns for Baltimore subscription box.
  • • Lighthouse Lazers - Wordpress microsite for a brand new laser engraving company.

Skills: Public Speaking, HTML, CSS, JavaScript, Market Research, WordPress, Web Analytics, Brand Strategy
University of Maryland Baltimore County logo

University of Maryland Baltimore County

Baltimore, MD

Social Media & Web Coordinator - April 2014 – Present

Develop systems to track conversions using analytics & automation softwares to ensure effective communication with potential & current students through paid ads, relevant content, optimized websites, and email campaigns.

Skills: HTML5/CSS3, Social Media, Paid Search, Javascript/jQuery, PHP, Adobe Creative Suite, Copywriting, Email Marketing, Google Analytics, Google Tag Manager
MissionTix & Mission Media logo

MissionTix & Mission Media

Baltimore, MD

Project Manager - December 2009 – April 2014

Assisted in a multi-million dollar company expansion by creating and maintaining strong bonds with clients such as The Baltimore Grand Prix, The Maryland Zoo and the All Good Music Festival in order to ensure event success.

Skills: Customer Service, Copywriting, Social Media, Google Analytics, Email Marketing
Task Force Marketing & New Media Group logo

Task Force Marketing & New Media Group

Baltimore, MD / New York, NY

National Pop/Rock Coordinator - December 2010 – March 2012

Collaborated with Atlantic Records to create marketing campaigns and promotional items for 25 pop/rock artists. Developed street teams, social media presences and guerilla marketing tactics in 60 markets to increase artist exposure, record sales, and radio play.

Skills: HTML5/CSS3, Copywriting, Social Media, Street Marketing
CBS Radio logo

CBS Radio

Baltimore, MD

Promotions Assistant - June 2008 – July 2011

Generated exposure for 3 Baltimore radio stations through promotional events and giveaways. Interacted directly with 50 to 500 people per event to increase consumer loyalty, brand recognition, and customer acquisition.

Skills: Event Management, Customer Service
Rams Head Live logo

Rams Head Live

Baltimore, MD

Marketing Intern - January 2010 – June 2011

Helped in branding two music venues by building partnerships with local businesses; coordinating street marketing efforts; and providing feedback on demographics and consumer attitudes in the Baltimore market.

Skills: Street Marketing

Portfolio

  • Show All
  • data analysis
  • Presentation
  • branding
  • web design
  • video
  • essays
  • Miscellaneous
  • Marketing Plans

Python/Heroku Music Apps

Python/Heroku Music Apps

I created a few apps based on what I learned in class that incorporates my love for music & data. The apps are all powered by Heroku using Flask & Python with various libraries.
VIEW APPS
Intermediate Google Analytics Workshop

Intermediate Google Analytics Workshop

You’ve installed the code, you’ve looked at your page views, you know where people coming from but you’re not sure what to do next. In this workshop, we will explore setting up goals, tracking conversions, creating funnels, making personas and Google Analytics add-ons that will make your life easier and supplement the data you’re already getting. Part of a 3-hour Workshop taught at Betamore.
DOWNLOAD SLIDES
Creating Personas Workshop

Creating Personas Workshop

Two & a half Workshop taught at Betamore about creating marketing personas. Presentation & accompanying persona making guide are available.
DOWNLOAD
Charmed & Dangerous

Charmed & Dangerous

Website design, advertising and email marketing campaigns for a Baltimore events/dating blog.
VISIT SITE
Always Wanting More

Always Wanting More

Always Wanting More is a documentary filmed in 2010-2012 funded in part by UMBC. I served as the interviewer, director and producer of the documentary. I also created the website and organized documentary screenings across the mid-Atlantic.
VISIT SITE
The B-More Box

The B-More Box

Provided business consultancy for a local Baltimore startup. Converted an HTML site to a Wordpress site, created an eCommerce solution, secured and created social media ads, created email campaigns, and provided business recommendations based on market research I conducted using current and potential clients.
VISIT SITE
Gender Inequality in the Rock and Pop Music Industry: Breaking the Glass Ceiling

Gender Inequality in the Rock and Pop Music Industry: Breaking the Glass Ceiling

When a woman is present at a rock concert specifically, certain assumptions are made. Because of media reinforcement as well as actual occurrences, these stereotypes continue to exist, thus limiting women’s mobility to work within the music industry.
READ PAPER
How Has Social Media Changed the Music Industry within the Past Five Years?

How Has Social Media Changed the Music Industry within the Past Five Years?

“IFPI estimates around 95 percent of tracks are downloaded without payment to rights holders.” The traditional business model of the industry consists of generating revenue from full albums; unfortunately, there has been a steep decline in the amount of full-length albums purchased since the industry peak in the late 1990s.
READ MORE
A Valuation of Live Nation & the Live Entertainment Industry

A Valuation of Live Nation & the Live Entertainment Industry

As of 2010, “Ticketmaster has roughly 70 percent of the concert ticket market in the United States.” This exploratory piece examines the financial situation of Live Nation and the entire entertainment industry including their biggest competitor, AEG.
READ MORE
Spotify and Streaming Music Industry Analysis

Spotify and Streaming Music Industry Analysis

The Spotify brand identity revolves around the phrase “the right music for every moment” with the guiding principles of being easy, personal, and fun. Spotify stands on solid ground even in a saturated market with numerous competitors such as Pandora, Beats Music, Songza, and I Heart Radio, among numerous others.
READ MORE
Brand and Image Analysis for the City of Baltimore

Brand and Image Analysis for the City of Baltimore

Over the years, Baltimore has seen an influx of visitors to the city, with a primary focus on The Inner Harbor. As the harbor only spans a few miles, visitors and residents both have to eventually go beyond the harbor but there is still a resounding fear of neighborhoods beyond the downtown area.
READ MORE
Predicted Age of 1st Marriage Using CDC Data

Predicted Age of 1st Marriage Using CDC Data

I created an equation based on the CDC’s 2006-2010 National Survey of Family Growth Public Use Data to predict the likely age of a person’s first marriage.
VIEW MORE
Atlantic Records Pop/Rock Marketing Plan

Atlantic Records Pop/Rock Marketing Plan

This is a sample street and online marketing plan proposal that served as a deliverable to Atlantic Records in 2011.
DOWNLOAD REPORT
He’s Just Not That Into You and Baltimore

He’s Just Not That Into You and Baltimore

Criticism of the film includes shallow plot development, and a white washed setting. Being an area highly diverse, the film features as main characters an entirely white cast.
READ MORE
BARometer Product Concept

BARometer Product Concept

This is a report that shows the process of New Product Development. The process involves developing a product through market research and analyzing the resulting data to device a product roll-out plan.
DOWNLOAD SLIDES
Undergraduate Degree Proposal

Undergraduate Degree Proposal

As an interdisciplinary student at University of Maryland: Baltimore County, I created a 60 credit degree proposal: Music Journalism & Entrepreneurship with a Marketing Concentration.
DOWNLOAD PROPOSAL
Harry Potter and The Nazi Regime

Harry Potter and The Nazi Regime

The Harry Potter series written by J.K. Rowling explores a fictional magical world that exists parallel to the non-magical world. The series’ conflict progresses throughout seven books to a point that leads to a war in the wizarding world. The novels while reminiscent of many events in history and politics closely align to World War II and The Third Reich.
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Warner Music Group Marketing Plan

Warner Music Group Marketing Plan

In the past year, WMG has approached banks for a “bail-out” which has also affected their stocks and the way people, including the stockholders, view of the company. WMG major labels must now compete against, not only other major labels but against independent labels that are now actually having a large impact on music sales thanks to sites like iTunes.
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Strategic Marketing Plan: Songs For Strangers

Strategic Marketing Plan: Songs For Strangers

Songs for Strangers is a custom song writing company that provides personalized music for occasions such as birthdays, anniversaries, wedding proposals, and other specials at affordable rates with speedy turnaround times. Songs for Strangers provides talent and expertise to assure the customer’s vision is portrayed through personalized songs. Additional options include providing custom music, vocals, or additional edits to songs already in conception.
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Awards

Awards

Speaking & Presenting

Profiles

Notable Citations